Reliable – does that describe your business?
I recently sat down with a client and conducted a brainstorming session on why their products and services were the best. The idea behind the session was to see were all team members ‘singing off the same hymn sheet’! Everyone on the session listed out various positive attributes of the business but the real insight from this exercise was that not everyone was relaying the same key messages to the customer? Remember communicating a consistent message to customers is critical to the success of any business. We needed to work from the foundation up and get across the enthusiasm, passion and competence the team has to make it a reliable source for customers to do business with…..continue reading →
Are you applying the ronseal test to your products/services?
Does it do exactly what it says on the tin? How many times have you asked yourself that exact question?
Think about it…every time you go to buy a new product or avail of a service you ask yourself does this meet with my specific requirements? Does it serve its purpose? Yes, we all at some point have undertaken the ronseal review!….continue reading →
read moreAre you planning to succeed?
I along with many others will always remember the summer of 2012 for the London Olympic Games, one of the greatest sporting events. As we watched every athlete showcase and excel in their chosen field, I think we all thought to ourselves at one point ‘how can I be the best at what I do?’ World records, thrilling victories, dramatic comebacks made this a very successful Olympics as many athletes made their own dreams come true. We experienced the highs and lows of every athlete’s journey however we forget that for these athletes their journey began many years previous to this event. They all had hopes and dreams but to achieve this they had to implement a plan, a plan for the season ahead and a plan for the future……continue reading →